← Case Studies Building Cleaning · Leverkusen

A Website That Keeps Winning Local Customers

Managed Web Presence Build & Operate German SMB Local SEO Case Study
01

The Challenge

Cleaning companies win jobs through local search, property managers and homeowners look for 'Gebäudereinigung Leverkusen' or for a specific service like glass or stairwell cleaning. Most agency websites are launched once and then left alone: outdated prices, broken pages, quietly slipping Google rankings.

02

The Solution

A German-language website built around the searches their customers actually make, one page per service and per city, plus practical articles answering real buyer questions, continuously improved and watched over by an AI agent so it never goes stale.

03

The Result

328 updates shipped since launch, a live German-language website with a page for every service and city, practical expert content, and an AI agent that keeps it current around the clock

Key results

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328 updates shipped since launch, continuous operation instead of a one-time handoff

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A page for every service and every city served, plus practical articles answering what customers actually ask, costs, hygiene rules, each cleaning type

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Live at sela-clean.de, secure and available around the clock

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An AI agent works the site around the clock, fresh content, page checks, and search visibility, week after week

Every figure on this page is measured from the live system, not estimated.

What continuous operation looks like

Launch day is the starting line, not the finish. While competitors’ websites sit still after go-live, this one keeps moving: a new service page when the company takes on a new city, a new article when customers start asking a question the site doesn’t answer yet. An AI agent does the daily work, verifying every page loads, watching how Google ranks the business, catching and fixing what drifts. The owner’s involvement: none.

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