Paid Ads Operations

Ads Management With a Flight Recorder

Most agencies change your campaigns and tell you about it in a monthly PDF. We run your ads the way we run our own infrastructure: every change is logged, every account has spend caps and anomaly alerts, and optimization runs daily — not when someone remembers.

What we manage

• Google Ads & Meta: search, performance max, retargeting — structured campaigns with clean account architecture, not one giant ad group.
• Guardrails by default: spend caps per campaign, change logs for every edit, anomaly alerts when cost curves break pattern. You can audit every decision we made, in order.
• Daily optimization cycles: bid adjustments, negative keywords, creative rotation — executed by our internal operations stack, reviewed by humans.
• Landing page feedback loop: ad performance feeds back into page recommendations, not just budget shifts.

How it works

1. Audit: account structure, tracking, conversion signals, historical spend efficiency.
2. Rebuild or repair: clean architecture with guardrails wired in from day one.
3. Operate: daily cycles, weekly performance report in plain language.
4. Scale: budget increases only after the guardrails prove the account is stable.

What most vendors don’t tell you

Ads performance without clean tracking is astrology. Before we touch a single bid, we verify your conversion signals end-to-end — because optimizing toward broken data is just confident burning. Every account we operate comes with:

• Change logs you can read: who/what changed, when, and why — in order.
• Spend anomaly alerts: unusual cost curves reach you, not just us.
• DSGVO-compliant tracking setups: consent-mode-aware conversion measurement, EU-hosted analytics where required.

How this connects to other services

Ads need somewhere honest to send traffic. SEO covers the organic side so you are not renting every visitor, Workflow Automation routes leads into your CRM, and System Integration wires the tracking layer that makes attribution real.

Typical outcomes

• Daily optimization cycles with a full change log — auditable at any time
• Weekly plain-language performance report: what changed, what it cost, what it returned
• Anomaly alerts within hours, not at the end of the month
• Zero unlogged account changes — guaranteed by the operations stack, not by discipline

Pricing

Management from €1,200/mo across channels, guardrail stack included from day one. Accounts with monthly spend above €8,000 can switch to a percentage model (12–15% of ad spend). One-time setup: €500–1,000 depending on account state.

See pricing details for the current structure, or talk to us about your account.